Legal
Privacy Policy
Last updated: June 19, 2026
This Privacy Policy explains how Awesome System Design Sweden AB ("Hai", "we", "us", or "our") collects, uses, shares, and protects personal data when you visit our website, contact us, join a waitlist, or use Hai services.
This policy should be read together with our Terms of Service and any separate customer agreement or data processing agreement that applies to your organization.
Scope
This policy applies to Hai's website, waitlist and sales forms, product communications, platform services, integrations, AI agents, support, and related interactions.
If you use Hai through an organization, that organization may control the workspace, integrations, permissions, and customer data made available to Hai. Questions about your organization's internal privacy practices should be directed to that organization.
Personal data we collect
Account and contact information
We may collect information you provide directly, including name, business email address, company name, role, workspace membership, billing details, support messages, and preferences.
Service and workspace data
When a customer uses Hai, the service may process prompts, files, messages, workflow configuration, agent instructions, outputs, tasks, logs, integration metadata, and other content submitted to or generated through the workspace.
Usage and technical data
We may collect device, browser, IP address, session, page, feature, log, error, performance, security, and diagnostic information to operate and improve Hai.
Cookies and similar technologies
We use cookies and similar technologies for secure sessions, preferences, analytics, and service performance. You can control cookies through your browser settings, but some features may require cookies to function.
How we use personal data
- Provide, maintain, secure, and improve Hai.
- Create and manage accounts, workspaces, permissions, and customer support.
- Operate integrations, agents, automations, live artifacts, and related product functionality.
- Process waitlist, sales, billing, contract, and administrative requests.
- Monitor reliability, prevent abuse, detect security incidents, and debug product issues.
- Send service, security, legal, and product communications.
- Comply with legal obligations and enforce agreements.
Legal bases for processing
Where GDPR or similar laws apply, we process personal data based on contract performance, legitimate interests, compliance with legal obligations, and consent where required.
AI processing and customer data
Hai uses AI systems to provide requested workspace features. Customer data may be processed by model providers and infrastructure providers only as needed to provide, secure, troubleshoot, or improve the services under the applicable agreement.
We do not sell customer data. Enterprise customers may have additional controls, restrictions, or written commitments regarding model training, retention, subprocessors, and data handling.
How we share information
- With service providers and subprocessors that support hosting, security, analytics, communications, payments, support, AI processing, and product operations.
- With integrated third-party services when a customer or authorized user enables an integration or directs Hai to take an action.
- With professional advisers, auditors, insurers, or authorities where necessary for legal, security, compliance, or business purposes.
- In connection with a merger, acquisition, financing, reorganization, or sale of assets, subject to appropriate safeguards.
- With consent or at the direction of the customer or user.
International transfers
We may process personal data in Sweden, the European Economic Area, the United States, and other locations where we or our providers operate. Where required, we use appropriate safeguards such as Standard Contractual Clauses or equivalent transfer mechanisms.
Security
We use technical and organizational measures designed to protect personal data, including access controls, encryption in transit, monitoring, and least-privilege operational practices. No system is completely secure, and customers remain responsible for configuring their workspaces, permissions, and integrations appropriately.
Retention
We retain personal data for as long as needed to provide Hai, comply with legal obligations, resolve disputes, enforce agreements, maintain security, and meet legitimate business needs. We delete, anonymize, or de-identify data when it is no longer needed, subject to contractual and legal requirements.
Your privacy rights
Depending on your location, you may have rights to access, correct, delete, restrict, object to processing, withdraw consent, or request portability of your personal data. We may need to verify your identity before fulfilling a request.
If your data is processed in a customer workspace, we may direct you to the customer that controls that workspace.
Children
Hai is not directed to children under 18, and we do not knowingly collect personal data from children.
Changes
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new last updated date.
Contact
Contact us at privacy@usehai.ai or Norrtullsgatan 25D, 113 27 Stockholm, Sweden.